It was just a few days ago that I posted my piece on Pleasure Point in Santa Cruz and mentioned Elizabeth's Market located right on East Cliff Drive near the top of the Point. You can't miss it, except now it is called The Point Market. The people who made Elizabeth's so great are still involved, but things have gotten even better, so I thought I should post up.
First of all, they are open all day from 7AM to 8PM with a great offering from their kitchen. If you need to fuel up in the middle of a surf session, this is the place to go. No need to pack up the gear and get in the car. They also have a full selection of beer, wine and soda. 24oz PBR, check. Prefer something a bit more refined - they got that too. They are also serving up Santa Cruz Roasting Company coffee, so you know the grinds are good. What else? A small selection of grocery store type items including snacks, dogs, mustard, produce and more. Check it out if you forgot something for your barbecue.
They also sell surf accessories. Forget the wax or snap a leash? Stop in at The Point Market. They even have an FCS fin key behind the register that you can borrow if you need to switch out your fins. And coming soon in the adjacent garage will be a surfboard consignment shop. Snap your fish and the surf is epic? No worries - you can head in and buy a new stick. They even have a ATM inside so you can get the cash. And if you don't want to buy a new board, ask about the rentals. Coming soon - restrictions will apply (to keep the locals happy of those really good days).
They have a little of everything, so go check them out. We love this little place, and it is now better than ever.
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